06/2023
HSE University | St. Petersburg
BA in International Business and Management
English: C1 (IELTS – 7,5)

06/2022
HSE University | St. Petersburg | Minor in Creative Industries: Event Management

9/2021-12/2021
University College of London (UCL) | Academic Exchange Programourses completed:

• Factual Narratives (Creative Writing)
• Modern and Contemporary Art

ADDITIONAL

EDUCATION

EXPERTISE

CONCEPT DEVELOPMENT
Creating concepts across formats — from video content and campaigns to key visuals and special projects

COPYWRITING
Writing scripts, ad copy, naming, and taglines for commercials and branded content

ART DIRECTION
Visual reference curation and styling; designing treatments and pitch decks

CREATIVE PRODUCING
Video content development, team assembling, location management, vendor management, production planning

CREATIVE STRATEGY
Brand positioning, audience & market research, competitive analysis, cultural insight development

ADCR shortlist Featured National Rating of Creativeness RACA


CREATIVE DRIVE
I strive to create projects that resonate and shift perspective. I believe great work starts with people who care — who show up with heart, curiosity, and a drive to push the boundaries. I’m constantly exploring new tools, formats, and cultural cues to keep the work sharp, resonant, and alive.

11/2022
MADS | International Advertising School
Creative Strategy Course | diploma

04/2024
Conceptual Thinking Course: How to Win Creative Festivals | diploma
Shortlisted at ADCR; participated in international festivals including Young Ones and D&AD; intensive focus on ideation techniques and creative development
Portfolio link

12/2024
Creative Direction Course | diploma

05/2025
British Higher School of Art & Design
Fashion Video Course
Complete production cycle for branded content: planning, shooting, treatment development, cinematography, lighting, editing basics; creative use of AI tools (Midjourney, Flux, Kling)

Apr 2024 – Present
FRIDAY! TV CHANNEL
Creative Copywriter / Promo Producer– Present
— Writing scripts and slogans for on-air promos, launch campaigns, and special projects
— Developing creative concepts and narrative development
— Production supervision for video and motion content

Feb – Apr 2024
BBDO MOSCOW (WHITE)
Account Manager (Creative)
Clients: Ozon, Ozon Bank, Ozon Fresh

Sep – Nov 2023
ANDY FIORD PRODUCTION
Production manager
— Assisted with creative direction and visual development
— Organized lifestyle and fashion shoots
Clients: Zarina, Love Republic, Спортмастер

Aug 2023
MYGRIBBS AGENCY
Creative Director’s Assistant
Clients: Teremok, AAG

Experience